As a nation, we're the heaviest we've ever been.
The Australian Bureau of Statistics estimates that roughly one in four Australian adults, were obese.
Western Australia is on the higher end of that scale - 66% of us are either overweight or obese, bringing heart disease, type 2 diabetes and cancer closer - along with a range of other health problems.
LiveLighter is a statewide program which aims to encourage Western Australian adults to lead healthier lifestyles - to make changes to what they eat and drink, and to be more active.
We want to help people understand why they need to take action and what simple changes they can make in order to 'LiveLighter'.
More than just advertising
While it's important for individuals to make healthier choices, the environment we live in greatly impacts on those choices, so we are also advocating for healthier environments. This means less promotion of junk food, improving access to healthy food, better food labelling, and infrastructure and policies to encourage people to be more active.