Grabbable gut
Toxic fat

The campaign started in June 2012 when we decided to take Western Australian adults on a journey inside their own bodies to show them the importance of leading a healthy lifestyle, the consequences when they choose not to and some simple changes they can make.

In 2014, the campaign extended to Victoria, the Australian Capital Territory and in 2015 to the Northern Territory.   

Cancer Council Victoria in partnership with the Heart Foundation deliver the campaign in Victoria. The Heart Foundation delivers LiveLighter in the ACT with funding from the ACT Government and in the Northern Territory with funding from the Northern Territory Government. 

Other campaigns and programs

LiveLighter incorporates the key messages of previous healthy lifestyle campaigns such as Go for 2&5® and and Find 30®. Here are a few other programs that promote healthier lifestyles:

Western Australia:

Victoria:

Australian Capital Territory:

Useful links!