Media Releases

Cancer Council WA’s LiveLighter program has launched a new campaign to help people eat well on a budget, following research which found that almost eight out of 10 people surveyed had recently taken action to reduce the cost of food bills.

West Australians are heeding the LiveLighter message with new data showing WA adults are eating less fast food than adults in other Australian states and cooking more at home to save money.

Cancer Council WA’s LiveLighter program has launched a new campaign encouraging adults to be more physically active for their mental wellbeing following research which found the number of people citing mental health and wellbeing as their motivation for being physically active has doubled in the last five years.

Cancer Council WA have used the 10 year anniversary of LiveLighter, a healthy lifestyle program delivered in partnership with WA Health, to launch a ground-breaking new public education campaign that aims to encourage and motivate West Australians to reduce their consumption of junk food, including sugary drinks and sweet snacks.

Cancer Council WA is cautioning consumers not to be duped into thinking vegie chips are a healthier alternative to potato chips or vegetables, following a new audit that showed almost 70 per cent of the products analysed contained unacceptable levels of salt.

The Australian Dental Association of WA (ADAWA) and Cancer Council WA have united to call for tougher restrictions on the sale and promotion of sugary drinks to children, urging sugary drinks to be removed from public venues that children frequent such as sporting and cultural facilities, and banning junk food advertising on public transport and billboards.

Cancer Council WA have reiterated the need for West Aussies to steer clear of greasy takeaway ordered from food delivery apps, with new data by Pathmatics showing the top four fast-food delivery services in Australia have spent over $20 million on digital advertising since March 2020 (the start of the pandemic).

Cancer Council WA have developed a new LiveLighter advertisement encouraging workers to steer clear of greasy takeaway ordered from food delivery apps, and to reach for a healthy lunch instead, whether they are working from home during a lockdown or in the office.

Cancer Council WA has launched a new LiveLighter campaign targeting junk food delivery services, with new data revealing the marketing spend by food delivery brands has increased by 290% since 2017. The campaign encourages West Australians to make quick, tasty and nutritious meals at home instead.

Cancer Council WA has relaunched the LiveLighter 13 Cancers public education campaign to remind Western Australians not to be complacent with their health, just as junk food giant McDonalds boasts record home delivery sales during COVID-19.