The Healthier Holidays campaign is designed to:
- Encourage and motivate people to eat and cook healthy foods and drinks during the holiday season; and
- Raise awareness of the LiveLighter website and its suite of healthy lifestyle resources
Previous Campaign: How many kilojoules are you drinking?
The How Many Kilojoules Are You Drinking campaign ran in November 2020. The campaign was designed to:
- Highlight how extra kilojoules can be easily and unknowingly consumed as a result of drinking alcohol, including by increased junk food consumption
- Raise awareness of the potential for weight gain through consumption of alcoholic drinks and junk food
- Motivate people to reduce the amount of alcohol they drink during the holiday season