WA Media Releases
National awards honours for WA's confronting health campaign
LiveLighter, Western Australia’s healthy lifestyle campaign, has been named the Grand Prix winner at the inaugural 2015 Marketing Science Ideas Exchange (MSiX) Awards.
Healthy children and families key to WA’s future
One of Australia’s most respected dietitians has called on West Australian schools and families to be a positive influence on our next generation, and avoid the rates of adult overweight and obesity that the state is currently experiencing.
LiveLighter urges AFL fans to boycott the fatty footy food
Western Australia’s healthy lifestyle campaign, LiveLighter, has called on Eagles and Dockers supporters to forgo the unhealthy food and drinks sold at Domain Stadium and bring their own instead.
Sweet surrender: WHO urges us to cut back on sugar
Western Australia’s healthy lifestyle campaign, LiveLighter, has applauded the World Health Organization’s (WHO) new guideline to limit sugar consumption, released this week.
Colour me healthy: LiveLighter launches new fruit and veg campaign
Western Australia’s LiveLighter, known for its hard-hitting stance on toxic fat, is taking a vibrant approach for its latest health message to encourage West Australians to eat a colourful range of fruit and vegetables.
LiveLighter urges cricket fans to hit junk food for six
Junk food marketing during elite sporting events has reached an all-time low, with one of the most unhealthy meal options heavily promoted by KFC during the cricket coverage this summer.
LiveLighter calls on supermarkets to ditch confectionary
WA’s nation-leading LiveLighter campaign has called for Australia’s major supermarket chains to follow the example of the UK’s supermarket giants and ditch confectionary at checkouts in favour of healthy foods.
Supersize me: Victoria orders a serving of the WA LiveLighter Campaign
Western Australia’s LiveLighter campaign is set to make an impact on the other side of the nation, with the Victorian State Government investing in the hard-hitting public health education Campaign.
McDonalds home delivery spreads junk food net wider
The David and Goliath battle between junk food giants and public health campaigners has amped up with McDonalds now trialling a home delivery service in the city of Karratha.
We're reaching crisis point on the obesity scale
An alarming report out today reveals most people in OECD countries are now overweight or obese exposing an increasing number of people to chronic diseases such as type 2 diabetes, heart disease and several cancers.
VIC Media Releases
For Victorian LiveLighter media enquiries, please contact Natalie Kaplan on (03) 9514 6434