The second wave of LiveLighter's campaign Move More launches in Western Australia on Sunday 21st January and will run until Saturday 9th March 2024.

Two men with grey hair in football uniform laughing

About Move More

Move More encourages people to discover what motivates them to move, with the aim of encouraging WA adults to be more active. The campaign highlights the positive and immediate benefits of being more active such as improving mental health, having more energy and connecting with others.

The first wave of Move More ran in early 2023 on social media, digital and outdoor channels. The campaign performed well on objective metrics and was well received by the target audience based on feedback on social media and from stakeholders.

The second wave of Move More introduces a new set of video assets in which everyday West Australians talk about what motivates them to be active. These videos show a range of people and activities and aim to inspire and motivate other West Australians to find what moves them.

Campaign aims

Encourage adults to be more physically active.
Inform WA adults of the benefits of being physically active.

Target audience

WA adults who already engage in small to moderate amounts of physical activity.
Secondary audiences will include parents, and people living in regional/remote areas and disadvantaged or low socioeconomic status areas of WA.

Download the Move More Stakeholder Toolkit

Sharing the campaign on socials

We'd love you to support our new campaign, Move More through your social media channels after the launch on Sunday 21st January 2024. Tag us and share using #LiveLighter and #MoveMore.