Glory extends partnership with LiveLighter
The LiveLighter message will be seen throughout the 2019/20 Hyundai A-League season with the extension of Perth Glory’s existing partnership with Healthway.
The club has a long-standing relationship with Healthway and LiveLighter, a program which was developed in Western Australia with the aim of encouraging Australian adults to lead healthier lifestyles, make changes to what they eat and drink and to be more active.
This year, the Healthway partnership has been extended to include LiveLighter’s logo featuring on the front of the Hyundai A-League team’s shorts and the program continuing to be Perth Glory’s principal community partner.
Perth Glory and LiveLighter will also work on a number of other initiatives including healthier food and beverage options at HBF Park throughout the 2019/20 season and Perth Glory Chief Executive Officer Tony Pignata is looking forward to seeing the partnership develop.
“Given our shared commitment to promoting healthy, active lifestyles, LiveLighter has always been a natural fit for our club,” Mr Pignata said.
“We welcome the opportunity to work closely with the program again over the course of what I’m sure will be a very exciting year for both organisations.”
Those sentiments were echoed by Cancer Council WA’s LiveLighter Manager, Kelly Kennington.
“We’re delighted to join forces with Perth Glory, on the back of our new advertising campaign launch last week around the link to weight and cancer, where we called for all sectors to help us build environments that support health,” Ms Kennington said.
“Perth Glory should be applauded for their leadership, as we want Western Australians to associate sport and sporting heroes with healthy behaviours, not junk food advertising which is sadly too prevalent in many other sports.
“We know Glory supporters, particularly parents, will be grateful to Glory for their commitment to increasing the healthy food and beverage options within HBF Park on matchdays.”
LiveLighter® is a public health education campaign which encourages West Australians to lead healthier lives by changing what they eat and drink, and being more active. Delivered by Cancer Council WA, the LiveLighter® campaign is funded by the State Government of Western Australia.