On-the-go breakfast products
As featured on Today Tonight.
A recent LiveLighter survey found a whopping 65 products, including biscuits, drinks and yoghurt/cereal combos, marketed as ideal for a quick, convenient breakfast in Coles, Woolworths and Aldi.
The only problem? Eight in ten of the products had more sugar than a typical healthy breakfast of wheat biscuits and milk and were more expensive than a typical breakfast, with some costing up to $4.50 per serve – that’s 18 times the price of two wheat biscuits and milk, which only costs 24 cents.
Australians already get up to 40 per cent of their energy from heavily processed junk food and sugary drinks. We can’t afford to be replacing breakfast with yet another sugary snack.