LiveLighter is targeted at Australian adults and aims to:
- Increase awareness of the link between being overweight and chronic disease, while promoting healthy eating and regular physical activity.
- Increase understanding of the risks associated with poor lifestyle choices.
- Support the trial, adoption and maintenance of healthy eating, physical activity and healthy weight.
- Encourage public debate about obesity and the need for changes in the community to support healthy eating and physical activity. We need to make sure the healthy choice is also the easy choice.