As a nation, we're the heaviest we've ever been.
67% of Australian adults are currently overweight or obese, bringing the risk of chronic diseases such as heart disease, type 2 diabetes and 12 types of cancers closer - along with a range of other health problems.
LiveLighter is a program developed in Western Australia which aims to encourage Australian adults to lead healthier lifestyles - to make changes to what they eat and drink, and to be more active.
We want to help people understand why they need to take action and what simple changes they can make in order to 'LiveLighter'.
More than just advertising
While it's important for individuals to make healthier choices, the environment we live in greatly impacts on those choices, so we are also advocating for healthier environments. This means less promotion of junk food, improving access to healthy food, better food labelling and infrastructure and policies to encourage people to be more active.