New campaign to help people eat well on a budget
Media contact: Jane Simpson, 0438 682 548, email@example.com
Cancer Council WA’s LiveLighter program has launched a new campaign to help people eat well on a budget, following research* which found that almost eight out of 10 people surveyed had recently taken action to reduce the cost of food bills.
Cancer Council WA Food and Movement Programs Manager, Ainslie Sartori, said with the rising cost of living, the aim of the Boost Your Budget campaign is to support West Australian adults to make healthy snacks and meals at home.
“We know from our research that people are eating out less and preparing more food at home, they are buying less meat, and choosing cheaper versions of food, so the Boost Your Budget campaign offers money-saving tips and resources for at home and the supermarket,” Ms Sartori said.
“We have many free online resources ready to help West Australians to eat well while saving money; from supermarket shopping tips, to preparing low-cost food in the kitchen, and even reducing food waste.
“The resources include tasty, clever meal ideas using grocery staples such as eggs, beans and lentils, rice and frozen vegetables, and low-cost breakfast and lunch ideas that come in at $1.50 to $2.50 per serving.
“We know cooking at home is a great way to save money and eat well, so we have aimed for easy-to-prepare meals with cheap and easy to get ingredients.
“We encourage all West Aussies to jump online at LiveLighter.com.au to help their food budget go further.”
To visit page: livelighter.com.au/eating-well/boost-your-budget
Ainslie Sartori, Cancer Council WA Food and Movement Programs Manager
LiveLighter is a healthy lifestyle social marketing campaign targeting West Australian adults. It is funded by the WA Department of Health. The campaign was originally developed by the National Heart Foundation (WA) and officially launched in 2012. The campaign has been delivered by Cancer Council WA since July 2018.
The LiveLighter campaign aims to reduce the burden of chronic disease caused by overweight and obesity, poor diet, and physical inactivity. It seeks to support WA State efforts to:
- Halt and then reverse current increasing trends of adult overweight and obesity in Western Australia.
- Increase the prevalence of Western Australian adults consuming a diet in line with the national dietary guidelines.
- Increase the prevalence of Western Australian adults meeting the physical activity and sedentary behaviour recommendations.
LiveLighter is comprehensive in its approach and employs a range of hard-hitting, TV-led public education campaigns, community-based support strategies, production and distribution of public education materials, research and evaluation, public relations activities, media and political advocacy on obesity prevention issues, and input into the development of public health policy.
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