The second wave of LiveLighter's campaign Move More launches in Western Australia on Sunday 21st January and will run until Saturday 9th March 2024.
About Move More
Move More encourages people to discover what motivates them to move, with the aim of encouraging WA adults to be more active. The campaign highlights the positive and immediate benefits of being more active such as improving mental health, having more energy and connecting with others.
The first wave of Move More ran in early 2023 on social media, digital and outdoor channels. The campaign performed well on objective metrics and was well received by the target audience based on feedback on social media and from stakeholders.
The second wave of Move More introduces a new set of video assets in which everyday West Australians talk about what motivates them to be active. These videos show a range of people and activities and aim to inspire and motivate other West Australians to find what moves them.
- Encourage adults to be more physically active.
- Inform WA adults of the benefits of being physically active.
- WA adults who already engage in small to moderate amounts of physical activity.
- Secondary audiences will include parents, and people living in regional/remote areas and disadvantaged or low socioeconomic status areas of WA.
Sharing the campaign on socials
We'd love you to support our new campaign, Move More through your social media channels after the launch on Sunday 21st January 2024. Tag us and share using #LiveLighter and #MoveMore.
To download the complete set of assets (all images, animations and some tips and example posts), click on the yellow button below.
To download individual graphics or animations, right-click on the image and then 'Save as'.
For social media tips, tricks and some examples of what to post, download the Word document using the blue button below.
Social media square tiles
15 second videos - embed from YouTube
Banners for socials and newsletters
Facebook banner 828 x 315
X (formerly Twitter) header 1500 x 500
Pinterest banner 800 x 450
Newsletters and websites 900 x 360
Newsletters and websites 1200 x 630
Newsletters and websites 728 x 90
Further information and resources
Main campaign page
Find your motivation to move more, see how much movement is recommended and get help to get started.
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