Media Releases

Western Australia’s LiveLighter, known for its hard-hitting stance on toxic fat, is taking a vibrant approach for its latest health message to encourage West Australians to eat a colourful range of fruit and vegetables.

Junk food marketing during elite sporting events has reached an all-time low, with one of the most unhealthy meal options heavily promoted by KFC during the cricket coverage this summer.

WA’s nation-leading LiveLighter campaign has called for Australia’s major supermarket chains to follow the example of the UK’s supermarket giants and ditch confectionary at checkouts in favour of healthy foods.

Western Australia’s LiveLighter campaign is set to make an impact on the other side of the nation, with the Victorian State Government investing in the hard-hitting public health education Campaign.

The David and Goliath battle between junk food giants and public health campaigners has amped up with McDonalds now trialling a home delivery service in the city of Karratha.

An alarming report out today reveals most people in OECD countries are now overweight or obese exposing an increasing number of people to chronic diseases such as type 2 diabetes, heart disease and several cancers.

LiveLighter is urging West Australians to think about their extra energy intake this Easter as they reveal not only the amount of activity needed to work off the decadent chocolates but also how the total energy in those chocolates can be found in an entire meal.

LiveLighter has banded together with leading health groups to urge West Australians to look for healthier ways to feel refreshed as fast food chains promote cheap frozen drinks that in many cases contain about 30 teaspoons of sugar.

LiveLighter has launched its Australia Day campaign that aims to encourage West Australians adults to get their bottoms up off the couch and get active.

An analysis of takeaway pizzas, including those from major national chains, supermarkets and gourmet independent outlets, showed more than half of the pizzas tested had more salt, sugar or fat in their products than stated on the company’s nutritional panels.